We recently had a funny discussion on Facebook about it, over the fact that Mark, the president of my running club, who also works as a background actor, was in one of the Jeter commercials. When Josh, another background actor and our club's publicity director, told me that, I asked if El Presidente was in the Gatorade "My Way" ad. Josh said that wasn't the ad, and described it this way: "There was another commercial that showed [Jeter] even more reverent if you could believe that." As soon as I heard that description, I immediately knew he was talking about the Nike "Re2pect" commerical. So if you thought those were real fans in the stands, I've got news for you: they were actors, and at least one of them -- our friend Mark -- is a Mets fan! Heh.
Anyhow, that is basically what I found on Facebook -- that people who like the one thing generally don't like the other, and vice versa. And, at any rate, very few Yankee fans want to cheer for David Ortiz in his last game at Yankee Stadium. I predict that Ortiz will face a bigger public backlash on his tour, especially if either he or the Sox are doing poorly.
The thing of it is, these retirement tours not only about worshiping a particular player, but they also can hurt team goals in a way that a bat flip never did. If Joe Girardi had been able to move Jeter down the lineup, would they have made the playoffs? Maybe so. But instead, the team was all about a season2watch, not a team2watch.
The two retirements I admire the most are Paul O'Neill's and Mike Mussina's. Savvy Yankee fans serenaded O'Neill in Game 5 of the 2001 World Series (even Red Sox fan Sully from Sully Baseball was impressed by that.) And Mussina, of course, decided it would be his last year, left it all on the field, won 20 games, and then announced his retirement.
What's the showbiz adage? Always leave them wanting more? These retirement tours do the opposite. They make you sick of the player. And they've become pretty joyless affairs over time. The last truly "wow" gift was Rob Gardenhire saving Twins' bats broken from hitting off Mariano Rivera, and having them made into a rocking chair. After that, the gifts have become boring, as have the ceremonies in each city. And I'm sure I will rolling my eyes all year at Ortiz's farewell. Oy.
Where do you stand on this issue? Tell us about it!

