Derek Jeter has PR machine working overtime for him

I wrote something for The Faster Times today, about how ridiculous Derek Jeter agent Casey Close was in comparing his client to Babe Ruth. And jusr prior to that, we had Jeter's personal trainer making his case to Jeter biographer Ian O'Connor. Now there's yet another inside source to the Jeter camp -- this one anonymous -- griping about how poorly their guy has been treated, and calling it an "arbitration ambush" approach. What's next? Jeter's mother complaining?

Anyhow, here are a few tidbits from the Mark Feinsand article in the Daily News:

"Players like Babe Ruth, Lou Gehrig, Joe DiMaggio, Mickey Mantle - and Derek Jeter - are what make the Yankees the Yankees," the source said. "The iconic players make the iconic franchise, not the other way around."

It's both, actually. Would Jeter be an icon if he were with, say, Houston, all his career? I think not. Craig Biggio had over 3000 hits for the Astros, with some similar career numbers as Jeter, but he never got his level of fame -- or endorsements.

Feinsand himself claims that the Yankees " have not been shy in pointing out Jeter's shortcomings, presumably as a counterpoint to what he brings to the franchise - a peculiar approach to signing a free agent of Jeter's status." Um, no, they haven't, unless you think that Randy Levine mentioning that it's a different contract situation than it was 10 years ago is a smear tactic.

Anyhow, the anonymous source also says, "If you have a valuable asset, why would you want to devalue it? That's what they're doing. It has an arbitration feel to it."

Huh? By most accounts, instead of devaluing him, they've offered Jeter two to three times his current market value. How insulting, right?

According to what Feinsand's source told him, Jeter "is likely looking for a four-year contract that takes him through his 40th birthday - similar to the deals the Yankees came to with both Jorge Posada and Mariano Rivera three years ago. "He's not trying to be unreasonable," the source said of Jeter. "He just doesn't want to go through this again in a few years."

Using Posada here is a great example -- to show why the Yanks shouldn't give Jeter a four-year deal! The year after signing that contract, Jorge got injured. And while he bounced back in 2009, he was awful in 2010, lost the ability to throw, and is no longer the starting catcher. And the Yankees still owe him $13 million for 2011. That's exactly what they're trying to avoid with the captain.

If Derek Jeter wants to keep that "above it all" status, he might start by getting his mouthpieces to shut up and stop pleading his case in the press. You know, like the way free agent Mariano Rivera,  the most valuable player of the Yankees of the last fifteen years, is doing right now.

What do you think? Tell us about it!