Thursday, March 24, 2011

Derek Jeter Makes Buck Showalter's Hate List, and Nielsen's Most Marketable List

Two notes: I wrote today for The Faster Times about how Buck Showalter called out Derek Jeter and Theo Epstein. I think what Buck did is fine -- in fact, I compared him to Rex Ryan in taking on the big names! If the Orioles are going to compete in the AL East, he needs to keep on channeling his inner Rex Ryan. IMHO, you have to admit that Jeter is a little bit of an actor at flinching at pinches, that the umps favor him in calls, and that Theo Epstein does benefit from a healthy payroll.

In other news, The Nielsen Company sent me information on MLB's Ten Most Marketable Players. To nobody's surprise, Jeter is No. 1. But what did surprise me was that Mariano Rivera is No. 2, and Alex Rodriguez is No. 9! They are rated on an N Score, which measures "name and image awareness, appeal and personality attributes such as sincerity, approachability, experience and influence, both at the national and local levels." Here's the entire list:

1 Derek Jeter New York Yankees
2 Mariano Rivera New York Yankees
3 Josh Hamilton Texas Rangers
4 Albert Pujols St. Louis Cardinals
5 Evan Longoria Tampa Bay Rays
6 Ichiro Suzuki Seattle Mariners
7 Chipper Jones Atlanta Braves
8 Joe Mauer Minnesota Twins
9 Alex Rodriguez New York Yankees
10 Roy Halladay Philadelphia Phillies

It's funny, though, that Mo, other than his restaurant and that Taco Bell commercial with Joe Girardi, hasn't exactly done much with his marketing rank! And while I haven't seen A-Rod in a commerical in a while, he's still No. 9 on this list. (And no Mets made it on!) Nielsen said the Yanks had as many representatives on the list as the entire National League!

One other tidbit from The Nielsen Company:
For all of baseball, including current and former players, commentators and owners, a few all-time greats lead the pack. Yogi Berra holds the top spot, with an N-Score of 257, followed by Willie Mays (236) and Cal Ripken, Jr. (228). One noteworthy surprise? Joe Torre beat out his former players—Jeter and Rodriguez—with a score of 207, making him baseball’s fourth most marketable personality.

Well, that's just great news on Torre. If it means more commercials, my remote control will be getting more of a workout!
What do you think? Tell us about it!

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